Showing 1-10 of 30 results
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GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
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Mullen Lowe shores up local stable
Business, Saengwit Kewaleewongsatorn, Published on 04/06/2015
» Mullen Lowe Group, a New York-based creative agency, has launched a local digital communications unit, Lowe Profero, to strengthen its fully integrated advertising network in Thailand.
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GMM Digital turning on the waterworks
Business, Saengwit Kewaleewongsatorn, Published on 19/05/2015
» SET-listed GMM Grammy Plc has earmarked 700 million baht for content development for its digital TV channel in the face of soaring broadcast competition in quality and variety.
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Kantar: Spending will recover
Business, Saengwit Kewaleewongsatorn, Published on 04/04/2015
» Consumer spending began showing positive signs of recovery in February, and a sharp rebound is expected in the second half, says London-based research house Kantar Worldpanel Thailand.
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Digital ads poised for boom year
Business, Saengwit Kewaleewongsatorn, Published on 19/03/2015
» The Digital Advertising Association of Thailand (DAAT) expects digital ad spending to reach 8 billion baht this year, up 33% on 2014, thanks to the growth of internet users and communications technology.
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Key to consumer spending
Business, Saengwit Kewaleewongsatorn, Published on 06/03/2015
» Developing creative and innovative new products is crucial for companies to attract consumers and expand sales amid the current economic doldrums, says a London-based research firm.
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Brands urged to adopt online video to reach customers
Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015
» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.
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Film studio gets South Korean partner
Business, Saengwit Kewaleewongsatorn, Published on 20/01/2015
» South Korea's CJ Entertainment has jumped into the burgeoning local film market by forming a partnership with Thailand's Transformation Films.
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BEC-Tero forms JV to attract top concerts to Thailand
Business, Saengwit Kewaleewongsatorn, Published on 16/01/2015
» Live Nation Entertainment, a Los Angeles-based entertainment company, has formed a joint venture with BEC-Tero Entertainment Plc to promote international concerts in Thailand.
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5G frequency rejig needed
Business, Saengwit Kewaleewongsatorn, Published on 07/01/2015
» Existing laws related to frequency allocation may obstruct the rise of fifth-generation (5G) mobile services, which are likely to be commercialised globally in 2020.
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