Showing 1-10 of 30 results
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Indochina beckons Thai firms
Business, Saengwit Kewaleewongsatorn, Published on 16/07/2015
» Thai companies should tap into the Indochina market to benefit from the implementation of the Asean Economic Community as the area's middle-classes share the same social values as Thai consumers, says Bangkok-based communications agency River Orchid Co.
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Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
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Smartphone ownership soars among Thais
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Thailand's smartphone ownership is expected to reach 100% in the next four years and reshape the mobile landscape and consumer behaviour, says Nielsen Co (Thailand).
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Charter will block media monopolies
Business, Saengwit Kewaleewongsatorn, Published on 23/03/2015
» Media ownership will be strictly controlled to prevent monopolies under the new constitution.
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Nielsen vows commitment to growing Thai market
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» US-based research firm Nielsen Co (Thailand) will strengthen its presence here by continuing to invest in sample-size and multi-screen measurement this year.
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Rural push for online media
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» MInteraction, a digital media agency under GroupM, urges brands to be aware of new internet users from rural areas who will help drive online media to become a mass outlet.
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Nielsen changes the channel on official ratings post
Business, Saengwit Kewaleewongsatorn, Published on 10/03/2015
» In a surprise move, Nielsen Thailand, long the country's dominant TV ratings and measurement company, has turned down a chance to join the selection process to establish an official TV ratings agency, due to be completed in June.
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Unconventional ads in focus
Business, Saengwit Kewaleewongsatorn, Published on 04/03/2015
» Brand owners are in dire need of a rapid paradigm shift to innovative marketing strategies in order to deal with increasingly intense business environments and changing consumer lifestyles, say leading advertising experts.
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SLC's NMG deal found to violate rules of auction
Business, Saengwit Kewaleewongsatorn, Published on 03/03/2015
» The Office of the National Broadcasting and Telecommunications Commission (NBTC) has finally reached a conclusion on the share purchase of Nation Multimedia Group (NMG) by Solution Corner (1998) or SLC, saying the deal is in violation of regulations governing the digital TV licence auction.
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Satellite box sales slated to double
Business, Saengwit Kewaleewongsatorn, Published on 10/02/2015
» Satellite TV network providers hope their set-top box sales will double to 8 million boxes this year after receiving good feedback at the Satellite Expo in Bangkok late last month.
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