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  • LIFE

    A dream to dye for

    Muse, Napamon Roongwitoo, Published on 02/05/2015

    » Sisters Wowdow and Raweeras Poocharoen and their friend Pornthip Patiluntakalkool look like they each belong to a different social scene. Wowdow, a 33-year-old softly-spoken interior designer, has a confident, mature personality, while her 26-year-old sister Raweeras is a young and hip artist type. Pornthip, 30, who has known the two for years, is a girly girl with an up-and-at-em character. Cool and composed, Wowdow was born and bred in America, while her artsy sister grew up in Chiang Mai. Pornthip, described by her two friends as a "go getter", was raised in Chantaburi province. Despite their diverse backgrounds, what the trio share is their passion for tie-dyed fabric, and the love for the brand they've built together.

  • LIFE

    Living in sinh

    Life, Napamon Roongwitoo, Published on 30/03/2015

    » Traditional Thai attire — sinh skirt, sabai shawl and embroidered patterns — is usually only worn by dignitaries at government functions, elderly ladies at weddings or by waitresses working in Thai restaurants abroad. Otherwise, it is an outdated wardrobe consigned to history and old pictures, far removed from contemporary fashion.

  • LIFE

    Bring on the bling

    Muse, Napamon Roongwitoo, Published on 21/02/2015

    » Make-up is not only about art — it's also about science. The concept of sparkly make-up goes far beyond aesthetics.

  • LIFE

    Fashion inspiration close to home

    Life, Napamon Roongwitoo, Published on 20/11/2014

    » Singapore might be a shopping destination for tourists around the world, but most of the brands that travel back in the shoppers' suitcases are usually international. People usually go shopping for fashion products in Singapore because there is a notion that things are somehow cheaper.

  • LIFE

    Sweet smell of success

    Life, Napamon Roongwitoo, Published on 16/10/2014

    » Vudhichai Harnphanich admits that he has always been led by his nose and that scents, for him, serve as much stronger memory markers than any other sense.

  • LIFE

    A taste of history

    Muse, Napamon Roongwitoo, Published on 18/10/2014

    » Over the past few years, Thai desserts have received a major facelift. But the repackaged, redesigned and redefined Thai desserts still aren't as popular as their Western counterparts.

  • LIFE

    An unseasonal season

    Muse, Napamon Roongwitoo, Published on 09/08/2014

    » The autumn/winter 2014 collection was admittedly a tricky one for Swedish fast fashion brand H&M.

  • LIFE

    Decadently dangerous

    Muse, Napamon Roongwitoo, Published on 10/05/2014

    » At first, there seemed to be a clash between the classic and the modern at Wednesday’s charity event, “A Decadent Afternoon Affair With Rubin Singer”.

  • LIFE

    Gym Glamour

    Muse, Napamon Roongwitoo, Published on 17/05/2014

    » Preeyada Jirawatwong arrived for the interview in what appeared like work attire — a black jacket worn over a brightly coloured top, paired with slim-fitted pants in matching colours.

  • LIFE

    Leaving a mark in retail history

    Muse, Napamon Roongwitoo, Published on 03/05/2014

    » Not many people talk about their work with such palpable passion and sparkle in their eyes like Sirinij Chokchairittikul, vice-president for marketing line, Central Embassy. She has every right to be excited — over the Moon, even — now that her arduous efforts and brain-crunching plans are turning into reality. The much anticipated Central Embassy will finally open its doors to customers on May 9.

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