Showing 1-10 of 129 results
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Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
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YouTube sees spike in short video views
Business, Suchit Leesa-nguansuk, Published on 04/04/2024
» Average daily views for the video format YouTube Shorts grew by more than 130% year-on-year in Southeast Asia as of July 2023, says Niharika Kapoor, Asia-Pacific lead for Shorts scaled partnerships.
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TikTok hints at challenge to YouTube
Business, Suchit Leesa-nguansuk, Published on 31/01/2024
» TikTok wants to leverage its 3 million content creators and 2.4 million sellers to help foster Thailand's creative industry while it prepares to compete with YouTube.
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Thai e-commerce rivalry set to surge
Business, Suchit Leesa-nguansuk, Published on 23/01/2024
» Geopolitical conflict between the US and China is bringing new e-commerce players into Thailand, which is expected to heat up market competition and widen the cross-border e-commerce market.
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SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
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Call for policies to curb cheap online goods
Business, Suchit Leesa-nguansuk, Published on 28/11/2023
» E-commerce and retail pioneers have urged the government to impose strict measures to handle the flood of cheap and low-quality products available on online platforms that have affected local small and medium-sized enterprises (SMEs).
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Ad spending in 2023 to grow by only 2.5%
Business, Suchit Leesa-nguansuk, Published on 30/08/2023
» Media spending in 2023 is expected to grow by only 2.5%, lower than the previous forecast of 5% growth, as advertisers tighten their budgets amid lower consumer purchasing power, according to leading creative agency Media Intelligence.
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Tech firms offer tools ahead of poll
Business, Suchit Leesa-nguansuk, Published on 06/05/2023
» Tech giant Google has launched new tools for Thailand's upcoming general election, while LINE Thailand suggests politicians use their "Official Accounts" to communicate with voters.
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Parties, supporters bank on social media to woo voters
Business, Suchit Leesa-nguansuk, Published on 20/04/2023
» Political parties and their supporters are using social media platforms to convey messages, attempting to woo voters at the polls next month, resulting in a fierce content war among rival camps.
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Media spending growth seen easing to 5%
Business, Suchit Leesa-nguansuk, Published on 01/03/2023
» The rebound in the tourism industry and political parties' campaign spending ahead of the general election are the factors driving media spending in Thailand this year, says Pawat Ruangdejworachai, chief executive of creative agency Media Intelligence Co.
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