Showing 1-10 of 39 results
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Following Songkran binge, Pattaya hotels exhale for Wan Lai
Business, Molpasorn Shoowong, Published on 20/04/2024
» Hotels in Pattaya and nearby provinces have recorded lower occupancy rates during the "Wan Lai Songkran festival", while hoteliers noted weaknesses in the promotional strategy for the 21-day Songkran celebration.
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Initiative attempts to raise festival standards
Business, Molpasorn Shoowong, Published on 15/04/2024
» Thailand's soft power committee is aiming to upgrade traditional events to become world-class festivals across all of the country's 77 provinces based on dedicated research and through festival organisation training.
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Confidence index underwhelms in first quarter
Business, Molpasorn Shoowong, Published on 12/04/2024
» The tourism confidence index for the first quarter is lower than normal, according to the Tourism Council of Thailand (TCT), attributed to lower revenue for tourism operators and deflation risks.
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Songkran expected to provide revenue kick-start in Q2
Business, Molpasorn Shoowong, Published on 11/04/2024
» Although the second quarter is considered the low season, Thai tourism is forecast to earn 614 billion baht in revenue as domestic trips exceed the first-quarter tally thanks to Songkran events this month, according to the Tourism Authority of Thailand (TAT).
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Concerts, events hold revenue promise
Business, Molpasorn Shoowong, Published on 08/04/2024
» With an ambitious target to secure 3.5 trillion baht in tourism revenue in 2025, the Pheu Thai-led government faces a tremendous challenge as revenue totalled 2.09 billion last year.
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Index Creative points to hub status requirements
Business, Molpasorn Shoowong, Published on 05/04/2024
» To position Thailand as a regional event hub, the government needs to elevate traditional events and invest in licensed international events while developing infrastructure and offering incentives, says Index Creative Village Plc, an event organiser and marketing company.
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Airline projects robust revenue
Business, Molpasorn Shoowong, Published on 30/03/2024
» Bangkok Airways projects 20% growth this year in passenger revenue as demand revives and the company adjusts its pricing strategy, with forward bookings robust for Songkran and the second quarter.
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Hotels chafe at targeted wage hike
Business, Molpasorn Shoowong, Published on 29/03/2024
» Hoteliers say it is unfair to apply the minimum wage hike only to the tourism industry as the recovery has been uneven among targeted destinations.
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Mae Hong Son eyes rainy season revival
Business, Molpasorn Shoowong, Published on 27/03/2024
» With tourism bookings plunging in Mae Hong Son amidst heavy smog and flight cancellations, the province is hoping to revive the market during the rainy season, with higher expenditure to compensate for losses during the hot season.
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More foreigners employed in tourism
Business, Molpasorn Shoowong, Published on 25/03/2024
» The illegal employment of foreigners in Thailand is still a concern for the tourism sector, while a minimum wage hike for local workers in the sector should be announced by Songkran, according to the Labour Ministry.
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