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    Don't mock Gen Z's #LazyGirlJobs. Be envious.

    News, Published on 18/09/2023

    » The latest TikTok fad seems to involve combining "girl" with a host of other words to communicate a concept or movement. There's #GirlMath aka the justifications women use to spend on non-essentials. There's #GirlDinner, which is dinner for one that looks like a chaotic plate of what you want or leftovers or essentially riffing on a charcuterie board. Then we have the recent #GirlHammer trend in which TikTokers complete a handyman task without the use of a hammer, such as using a rolling pin to bang a nail into a wall. Some of these trends are silly. Some are helpful. But the one facing the most backlash is the #LazyGirlJob. It's a term that's united elder millennials, Gen X and boomers against Gen Z because what does an early 20-something know about burn out and struggling with work-life balance?


    'Generation Dupe': Why Gen Z loves knockoffs

    News, Published on 23/12/2023

    » Parents of Gen Z might be surprised to find knockoffs on their children's wish lists this holiday season. More affectionately called "dupes", cheap imitation purses, beauty products and other items have become all the rage with Gen Z and younger millennials. Buying knockoffs is a tradition going back generations, but the new twist is publicly outing yourself as owning and wearing them.

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