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Inspiring innovators
Life, Suwitcha Chaiyong, Published on 20/03/2024
» Organised by the National Research Council of Thailand each year, the "Thailand New Gen Inventor Award: I-New Gen Award 2024" finds young minds with creative ideas to help propel innovative developments.
Pottery nam pla
Life, Suwitcha Chaiyong, Published on 28/03/2023
» Assoc Prof Sukumarl Sarakasetrin, ceramist and lecturer at the Faculty of Fine and Applied Arts, Chulalongkorn University, took an interest in mochaware -- a type of household pottery first produced in the UK -- having been struck by its complex patterns resembling those seen on agate.
Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.