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How GenAI can add to creativity
Business, Detlef Reis, Published on 21/02/2024
» Since the end of 2022, ChatGPT and other new generative artificial intelligence (GenAI) tools have begun to disrupt long-established business processes, functions and professional roles, with the prospect of significantly boosting productivity, effectiveness and speed. But how can these tools augment human creativity? And in particular, how can we employ GenAI in workable, meaningful ways in the creative process?
Generative AI and the creative process
Business, Detlef Reis, Published on 16/02/2024
» ChatGPT is one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward," the American tech entrepreneur Aaron Levie said recently.
How ideas flow and grow
Business, Detlef Reis, Published on 28/04/2023
» 'I begin with an idea and then it becomes something else," the Spanish artist Pablo Picasso once said. He is right. As you go through an effective creative process method stage by stage, the nature of an idea changes and evolves.