• OPINION

  Soft power sells best when not force-fed

  Arusa Pisuthipan, Published on 07/08/2023

  » South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.

• OPINION

  Lessons from Korea on soft power

  Life, Arusa Pisuthipan, Published on 28/03/2022

  » South Korean actor Lee Jung-jae recently bagged the Best Actor title at the 27th Critics Choice Awards in Los Angeles earlier this month. This makes him the first Korean actor to take home the Best Actor accolade in the Drama Series category. Lee is known internationally for his lead role in the nine-episode survival drama Squid Game.

• LIFE

  Tracking the path of the virus

  Life, Arusa Pisuthipan, Published on 29/12/2020

  » From an animal market in Wuhan, to the spread of the novel coronavirus on board the Diamond Princess, to Seoul's nightclub scene, the virus has still not stopped wreaking havoc on the world's population. Just last week, the first case of Covid-19 was reported in Antarctica at a Chilean research station.

• LIFE

  Seeking certainty

  Life, Arusa Pisuthipan, Published on 04/03/2020

  » Questions and confusion are spreading now that the novel coronavirus 2019 has wreaked havoc in at least 70 countries. The virus has so far infected over 90,000 people and taken more than 3,100 lives across the globe, according to figures from the Department of Disease Control under the Ministry of Public Health.

• LIFE

  Preparing for the next tragedy

  Life, Arusa Pisuthipan, Published on 11/02/2020

  » An operation to rescue staff and shoppers trapped inside Terminal 21 in Nakhon Ratchasima lasted 17 hours with a gunman on a wild shooting spree ended on Sunday. However, with 30 dead, including the gunman himself, and 57 others injured, this unfortunate incident offers many lessons for Thais to learn from.

• OPINION

  Proceed with caution

  Life, Arusa Pisuthipan, Published on 11/07/2022

  » The Royal College of Pediatricians of Thailand and the Pediatric Society of Thailand last week announced three cases of children suffering severe side effects of cannabis consumption.

• LIFE

  Happy Songkran moments to stream

  Life, Arusa Pisuthipan, Published on 14/04/2022

  » The Covid-19 pandemic has turned Songkran into a quiet festival for three consecutive years. But during the Thai New Year, people can still catch vibrant Songkran moments in films, which are now available to stream. Here are our picks.

• LIFE

  The thin line between confusion and confidence

  Life, Arusa Pisuthipan, Published on 24/05/2021

  » With the mass vaccination programme against Covid-19 to be rolled out soon, confusion is rising among Thais as a deadly third wave spreads across the country.

• OPINION

  Is Prayut's Covid jab enough to ease vaccine hesitancy?

  Life, Arusa Pisuthipan, Published on 22/03/2021

  » Thailand finally saw the first shot of the controversial AstraZeneca Covid-19 vaccine being administered to Prime Minister Gen Prayut Chan-o-cha last week along with members of the cabinet.

• OPINION

  Covid confusion is the new normal

  Life, Arusa Pisuthipan, Published on 11/01/2021

  » With this new surge of Covid-19 cases hitting the country, Thais know that the disease is not new. Certain buzzwords like coronavirus and the new normal are familiar narratives and protective face masks and alcohol-based sanitisers have become common household items.

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