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  • TECH

    AI is the new marketing buzzword

    Life, James Hein, Published on 08/11/2023

    » Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.

  • TECH

    Those pesky pixel trackers

    Life, James Hein, Published on 12/10/2022

    » I've written about the tracking in TikTok. I recently found out you don't need to have the app installed to be providing tracking data to this platform. The term you need to learn today is "tracking pixel".

  • TECH

    Alternatives sought as chip shortages disrupt production

    Life, James Hein, Published on 31/03/2021

    » - There is a silicon shortage, which is another way of saying that getting your next computer will either be difficult with long wait times or that prices may rise soon, so you'd better get in earlier rather than later. A couple of fires, a cold snap in Texas and Covid-19 restrictions are some of the causes of the shortages which shows that it doesn't take a lot to disrupt supply chains.

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