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Inspiring innovators
Life, Suwitcha Chaiyong, Published on 20/03/2024
» Organised by the National Research Council of Thailand each year, the "Thailand New Gen Inventor Award: I-New Gen Award 2024" finds young minds with creative ideas to help propel innovative developments.
Separating fact from fiction
Life, Suwitcha Chaiyong, Published on 01/07/2019
» Last October, Singapore's online news channel Asia One reported a gruesome story from Thailand. It alleged that a vegetarian restaurant in Bangkok served human flesh to diners. The news went viral, and was quickly picked up by various news outlets worldwide, including The Sun and the Daily Mail in the UK, and Newsweek in the US.
Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.