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  • LIFE

    ShopBack, The Ultimate Middle Man

    Guru, Chris Raufeisen, Published on 28/07/2017

    » Did you know that there is a way to make money every time you spend it? Say hello to ShopBack, the future of e-commerce. ShopBack is a mobile phone app with a lengthy list of stores, vendors, and services offering the cheapest deals on everything from air travel to high heels and every transaction made through this app rewards shoppers with a decent percentage of their cash back. How is this possible? ShopBack operates solely off commission from these vendors and services. They take a majority of that commission and return it to the buyer. At the forefront of ShopBack is Kawin Prachanukul, a young and ambitious marketing guru who is the co-founder and country head of ShopBack Thailand. He was raised in Bangkok and has a degree in marketing from Thammasat Business School. He's been in e-commerce since leaving university, joining the operations team at Lazada, and then moving to Uber in 2014. Through his expertise and experience, he's made the leap to country head of this revolutionary start-up and was thrilled to give Guru the round-up on ShopBack.

  • LIFE

    The sweet life

    Muse, Kanokporn Chanasongkram, Published on 16/06/2018

    » Baking brownies, no matter how yummy, didn't really give Nalat Chiravirakul a sweet life because of the uncertainty of online orders, with her parents concerned about her survival in e-commerce and pursual of a culinary career.

  • LIFE

    Going virtual

    Life, Published on 16/10/2020

    » E lle Thailand recently introduced the "Front Row at Home" concept for "Elle Digital Fashion Week 2020 Powered By Lazada", which incorporated visual techniques such as fully integrated CG technology and livestreaming to allow viewers to join in from anywhere across the globe.

  • LIFE

    Panerai has a story to tell

    Life, Published on 17/07/2020

    » Inspired by broadcasting networks, Panerai recently launched PAMCAST as a digital story platform about the brand, its heritage and products as well as Italy.

  • LIFE

    A German oasis for Thais

    Life, Vanniya Sriangura, Published on 31/01/2020

    » For passersby on Berlin's major shopping street Tauentzienstraße, the 113-year-old KaDeWe might just be one of the biggest department stores in Europe.

  • LIFE

    Tracking a silent enemy

    Life, Pattarawadee Saengmanee, Published on 08/04/2020

    » People have been living in fear as the number of the Covid-19 patients nears 2,260 and the country has undergone a curfew to contain the virus spread.

  • LIFE

    E-commerce experts to gather and share

    Life, Published on 23/11/2017

    » E-commerce gurus and successful online entrepreneurs will be sharing their knowledge, experience and tips that can't be found elsewhere during Thailand E-Commerce Week 2017 at Queen Sirikit National Convention Center, Ratchadaphisek Road, from tomorrow to Sunday, from 10am-6.30pm.

  • LIFE

    Schoolkids get into e-commerce

    Life, Published on 18/05/2020

    » JD Central has launched the "Chuan Kan Ma Shop: Nong Nong Sook Jai" campaign featuring community products from the brains of students on its online shopping platform until June 5.

  • LIFE

    Transcending boundaries

    Life, Suwitcha Chaiyong, Published on 22/02/2022

    » It was a pleasant surprise for the four Thai singers of 4MIX when more than 3,000 fans welcomed them at the mini-concert "4MIX Unix Mexico" in Mexico City. The venue, a stage in front of a mall, was jam-packed. Some fans had prepared signs in both Thai and English to express their appreciation for 4MIX and when the singers performed, and they sang along in Thai.

  • LIFE

    The 2021 Guru awards

    Guru, Eric E Surbano, Published on 24/12/2021

    » As the year comes to a close and we're all looking back at the past 12 months with introspection, at Guru we will stick to time-honoured tradition of being reflectively snarky. Like any other year, 2021 had no shortage of cringe-worthy and WTF moments. So before we head into the new year with resolutions we'll give up on halfway through the first month of 2022, let's roll out the metaphorical red carpet as we award moments from the eventful year. It's time for this year's edition of the Guru Awards.

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