Showing 1 - 7 of 7
E-commerce made easy on 11street
Business, Sasiwimon Boonruang, Published on 01/07/2017
» South Korea-based 11street has spread its wings to capitalise on huge e-commerce opportunities in Thailand, where the penetration rate is a mere 1% of the retail industry.
Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
Finding a niche
Life, Sasiwimon Boonruang, Published on 14/06/2017
» Being an online influencer is mightier than the sword these days. With a certain number of social media followers and the ability to assert opinions, theoretically anyone can become one. But it is not easy to sustain power if the influencer cannot maintain focus.
Thais told to guard online data
Business, Sasiwimon Boonruang, Published on 23/11/2018
» Thais' behaviour has changed because of three major social influencers -- Facebook, YouTube and Line -- which are free services, but users pay by ceding their privacy.
Buzzebees expects 40% growth in CRM platform
Business, Sasiwimon Boonruang, Published on 28/05/2018
» Customer relationship management (CRM) privilege marketing platform Buzzebees expects to grow more than 40% this year, reaching 800 million baht on the strength of privilege campaigns that will help brands improve their customer response rate by up to 70%.
UberTaxi focused on improving cab utilisation
Business, Sasiwimon Boonruang, Published on 14/12/2017
» Riders will have more alternatives for ride-hailing with the launch of UberTaxi, a legal cab partnership between Uber Thailand and Howa International, the operator of Suvarnabhumi Taxi Cooperative.
ADI: Region lags in purchases via mobile
Business, Sasiwimon Boonruang, Published on 13/07/2017
» Southeast Asia has seen significant gains in smartphone traffic and conversions, but still lags other countries, according to Adobe, the world's leader for digital transformation.