TECH

Microsoft and devices? Time to call it quits?

Life, James Hein, Published on 07/08/2013

» Things are starting to slow down in the IT marketplace generally, but specifically with tablets. We'll start off with Microsoft, whose Surface RT devices are just not selling. Total revenue to date is US$853 million (26.5 billion baht); that might sound like a lot, but it's at least a billion dollars less than expected. When you factor in the estimated $900 million in advertising costs, you can see what the problems are. So far the proceeds from sales haven't even covered the launch costs. During the same period, Apple sold 57 million iPads. Taking a retrospective view, Microsoft has never done that well in selling devices, whether they be phones, music players or tablets; so perhaps in future the firm should just stick to software.