LIFE

More than a movie

Life, Napamon Roongwitoo, Published on 09/06/2014

» A lot of anticipation was built when it was first announced that Central Embassy would include a “luxury” movie theatre complex called Embassy Diplomat Screens. It’s admittedly an unfathomable concept that makes you wonder — how luxurious can a cinema be? Diego Gronda, managing and creative director of Rockwell Group Europe, a globally celebrated design company, said it’s the kind of movie theatre that does not sell movies — it sells the experience.