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Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
Experts urge use of online tools
Business, Suchit Leesa-nguansuk, Published on 13/07/2018
» Thai businesses should understand customer preferences, have a target group of users and use online marketing and social media to empower cross-border trade opportunities in China and India, says business ad tech experts.
Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.
He's lovin' it
Business, Pitsinee Jitpleecheep, Published on 06/05/2017
» Hester Chew calls himself "Thaiporean", a Singaporean who has lived and worked in Thailand half his life.