Showing 51 - 60 of 62
CTH sues Apple over sports app
Business, Saengwit Kewaleewongsatorn, Published on 13/09/2013
» CTH, the broadcast rights holder of the English Premier League (EPL) in Thailand, yesterday sued Apple Inc for selling an application through its App Store that enables people to view the football matches on mobiles.
Resort targets culture vultures
Business, Saengwit Kewaleewongsatorn, Published on 09/09/2013
» The Sampran Riverside Hotel, formerly known as the Rose Garden Riverside, has set its sights on becoming a premium resort with an eco-culture theme to attract more tourists with high purchasing power.
Consumers influence message
Business, Saengwit Kewaleewongsatorn, Published on 05/09/2013
» Digital media and content development are driving the advertising industry, says Subun Khow, the chief creative officer at Dentsu Plus.
Chuo Senko upbeat on growing regional market
Business, Saengwit Kewaleewongsatorn, Published on 04/09/2013
» Chuo Senko (Thailand), a leading advertising agency, says its outlook in Southeast Asia is bright thanks to rising demand from Japanese investors keen on opportunities arising from the Asean Economic Community.
K-pop starts to fizzle out
Business, Saengwit Kewaleewongsatorn, Published on 30/08/2013
» The popularity of South Korean content is declining among young Thai consumers and marketers should adjust their strategies to this new reality, says a survey by Initiatives, the marketing arm of IPG Mediabrands.
Marketers urged to revise strategies in internet age
Business, Saengwit Kewaleewongsatorn, Published on 23/08/2013
» Marketers should quickly adjust their strategies in order to respond to today's consumers, whose behaviours are dominated by online technology, says Mindshare Thailand, the global marketing and media agency.
TAT database will track visitor behaviours
Business, Saengwit Kewaleewongsatorn, Published on 19/08/2013
» The Tourism Authority of Thailand (TAT) is improving its information-technology system to track tourist behaviours via online media in a bid to build a tourist database.
Digital media advertising rises by 52%
Business, Saengwit Kewaleewongsatorn, Published on 29/05/2013
» Online searches and social media will drive online marketing and advertising this year, says the Digital Advertising Association of Thailand (DAAT).
Thai Ticket Major to blitz captive bus audiences
Business, Saengwit Kewaleewongsatorn, Published on 29/05/2013
» Thai Ticket Major, a leading ticket distribution company owned by BEC-Tero Entertainment and Major Cineplex, is providing its advertising service on transit media to clients.
Signal piracy in focus
Business, Saengwit Kewaleewongsatorn, Published on 06/05/2013
» Online broadcasting rights have become an important issue Thailand should closely monitor, as international communities are stepping up efforts to extend protection against piracy to new media in the wake of rapid technological advancements.