Showing 31 - 40 of 62
Ad firms pin hopes on government stimulus
Business, Saengwit Kewaleewongsatorn, Published on 17/10/2014
» The Thai advertising industry is still weak and will not recover until next year when the government carries out its economic measures and invests in infrastructure megaprojects, says media company Group M.
TrueVisions seeks 5% growth
Business, Saengwit Kewaleewongsatorn, Published on 02/09/2014
» Pay TV operator TrueVisions plans to increase customers' average spending per bill to 900 baht from 763 baht in a drive to maintain growth of 5% this year amid high competition from digital and pay TV rivals.
'Daily News' spends B5bn on TV debut
Business, Saengwit Kewaleewongsatorn, Published on 19/07/2014
» Daily News, Thailand's second-largest daily newspaper, is set to invest 5 billion baht in its digital channel New TV in a bid to become a top-five digital player in three years.
Fox localises content
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2014
» Fox International Channels (FIC), Asia’s largest content provider, is focusing on generating more revenue from advertising to grasp opportunities from the entry of digital TV channels in Thailand to drive its 2014 growth by 40%.
Ad spending will witness flat growth
Business, Saengwit Kewaleewongsatorn, Published on 01/07/2014
» The Media Agency Association of Thailand (MAAT) expects advertising spending in all media outlets this year will see flat growth at 136 billion baht, down from a 5-6% rise expected earlier.
'Playboy' out to spread its Bunny love
Business, Saengwit Kewaleewongsatorn, Published on 26/06/2014
» Bunny Ventures Co, the publisher of Playboy Thailand, is branching out into a digital magazine and a satellite TV channel to take full advantage of its content and offset a decline in print advertising revenue.
Brands must get creative to win loyalty
Business, Saengwit Kewaleewongsatorn, Published on 25/06/2014
» Brilliant advertising creativity involves delivering brand messages through storytelling because consumers tend to avoid watching obvious adverts, say industry executives.
Online video gains bigger market slice
Business, Saengwit Kewaleewongsatorn, Published on 25/03/2014
» Online video is gaining a bigger share of media spending, which is shifting from TV due to the proliferation of budget smartphones here, says mInteraction, the digital division of GroupM Thailand.
Mobile devices key to tapping Thai customers
Business, Saengwit Kewaleewongsatorn, Published on 15/03/2014
» Thai consumers switch brands at a higher rate than their global peers due to negative sales experiences, higher service expectations and greater use of digital communications, according to Accenture Plc.
Brands use social media
Business, Saengwit Kewaleewongsatorn, Published on 20/02/2014
» Brands should take responsibility for their marketing communications to maintain a sustainable relationship with consumers in an era of online media domination, say marketers.