Showing 1 - 5 of 5
From humble beginnings to app pioneer
Business, Sasiwimon Boonruang, Published on 17/11/2018
» Jin-woo Lee, an employee of South Korean search giant Naver Corp, the parent company of Line, was the first person to bring Line messaging to Thailand seven years ago, before the 3G network was even launched in the country. He had come a long way.
Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
E-commerce made easy on 11street
Business, Sasiwimon Boonruang, Published on 01/07/2017
» South Korea-based 11street has spread its wings to capitalise on huge e-commerce opportunities in Thailand, where the penetration rate is a mere 1% of the retail industry.
On-demand delivery
Life, Sasiwimon Boonruang, Published on 25/01/2017
» Ordering food online was once limited to pizza or fried chicken. But now diners can enjoy a larger variety of cuisines thanks to food delivery mobile applications like FoodPanda, Line Man and UberEats.
Niche-specific software
Life, Sasiwimon Boonruang, Published on 17/09/2014
» Home-grown software designers have been keeping up with the trend for mobile applications which cater to specific age groups or are aimed at people who share a common interest.