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That's a 'Wrap'
Life, Suwitcha Chaiyong, Published on 02/03/2022
» Illustration is an art form that is currently widely accepted and far-reaching because its platform is not limited only to art galleries. Illustrators create a wide range of characters and come up with different methods to express their ideas. At SAC Gallery, six renowned illustrators present their perspectives at the exhibition "Wrap".
Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.