LIFE

Latest piece in the High Street jigsaw

Life, Samila Wenin, Published on 12/09/2012

» There's no way the gigantic white wood partition that stretches along the first and second floors of Siam Paragon can be invisible to onlookers and frequent visitors to the shopping and entertainment complex. Bearing the omnipresent italicised red logo, and an advertisement focusing on a price range on par with budget garments at any Bangkok outlet, the world of fast fashion that resides within the white partition symbolises a dream of shoppers, and also a potential threat to many retail chains and designers, both local and international.