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BUSINESS

Job-hopping Gen Y present challenge to companies

Business, Saengwit Kewaleewongsatorn, Published on 16/02/2015

» Thai companies should rethink their human resource strategies as the frequent job hopping of Generation Y employees may affect corporate competency in a highly competitive job market.

BUSINESS

MCOT looks to salvage Channel 9

Business, Saengwit Kewaleewongsatorn, Published on 13/02/2015

» MCOT Plc yesterday announced a revival plan to lift its Channel 9 to the No.3 spot in viewership after a big decline.

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BUSINESS

Brands urged to adopt online video to reach customers

Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015

» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.

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BUSINESS

TrueVisions eyes football league trio

Business, Saengwit Kewaleewongsatorn, Published on 11/02/2015

» TrueVisions, the country's leading pay TV operator, has vowed to either secure or retain the broadcast rights to three major football leagues for several more years. The rights are due to expire this year.

BUSINESS

Satellite box sales slated to double

Business, Saengwit Kewaleewongsatorn, Published on 10/02/2015

» Satellite TV network providers hope their set-top box sales will double to 8 million boxes this year after receiving good feedback at the Satellite Expo in Bangkok late last month.

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BUSINESS

Kantana embarks on B1.2bn expansion

Business, Saengwit Kewaleewongsatorn, Published on 07/02/2015

» Kantana Group Plc, a media and entertainment company, has earmarked 1.2 billion baht to drive its community cinema business to 300 screens this year.

BUSINESS

BTFP seeks word on status

Business, Saengwit Kewaleewongsatorn, Published on 05/02/2015

» TV content providers are uncertain of financial support from the regulator after dissolution of the Broadcasting and Telecommunications Research and Development Fund for the Public Interest (BTFP).

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BUSINESS

Shorter TV ad plans seen with fluctuating ratings

Business, Saengwit Kewaleewongsatorn, Published on 04/02/2015

» TV channels are facing a high fluctuation in ratings and viewership, which will lead advertisers to run shorter ad schedules this year.

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BUSINESS

Grammy upbeat on digital TV

Business, Saengwit Kewaleewongsatorn, Published on 02/02/2015

» GMM Grammy Plc, Thailand's largest entertainment company, insists its financial status remains healthy, with better prospects from two digital TV channels that already have a full content line-up.

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BUSINESS

Advertising sector targets boost from state stimulus

Business, Saengwit Kewaleewongsatorn, Published on 31/01/2015

» The advertising industry hopes the government’s economic stimulus will increase ad spending by 4-5% this year after the political turmoil and mounting household debts took a toll last year.