Showing 1 - 8 of 8
Why and how to protect your intellectual property
Business, Detlef Reis, Published on 31/08/2017
» In the last column, we discussed how investing in innovation pays dividends, and how much of a premium innovators (and their investors) can enjoy over their less innovative peers. That is, provided they've also secured the intellectual property rights of their innovations.
Creativity along the road less travelled
Business, Detlef Reis, Published on 02/04/2015
» 'Two roads diverged in a wood and I — I took the one less traveled by, and that has made all the difference", wrote Robert Frost in "The Road Not Taken".
The typology of ideas, or how ideas are made
Business, Detlef Reis, Published on 05/03/2015
» An idea is an idea, isn't it? Well, ideas have more nuances than meet the eye at first glance. When business people aim at producing new ideas for a challenge they face in their business, say developing a new product, they often talk about ideas in an undifferentiated fashion. In reality, ideas come in many different facades and vary in their degree of maturity and elaboration, meaning and feasibility among other factors.
Less hot air will lead to more innovation
Business, Detlef Reis, Published on 25/10/2014
» At my company, we have a mantra to help us live up to our values: "No bullshit". Don't be offended. BS kills innovation, so it's important to understand what it is, how it works against innovation, and how you can deal with a culture that breeds and tolerates it.
The well-kept secrets of Idea Development
Business, Detlef Reis, Published on 24/04/2014
» In the last column, we discussed the five levels of creativity necessary to produce outstanding innovation. One of those is idea development. Unfortunately, few people know that this level even exists, and even fewer know how to master it. Why?
Let randomness Kick-Start your creativity (Part 1)
Business, Detlef Reis, Published on 29/08/2013
» 'Creativity is the ability to introduce order into the randomness of nature," said the American philosopher Eric Hoffer. Normally, we don't pay much attention to the random events in our lives, but creative geniuses know that the randomness of nature is a rich source of stimulation that can provoke creativity.
More meeting types better meetings, Part 1
Business, Detlef Reis, Published on 18/07/2013
» A few weeks ago, I conducted an innovation project with a multinational client in Germany. Before we began, a senior executive confided that he spent far too much time in meetings, which sometimes left him exhausted and wondering what he had actually achieved at the end of a business day.
Creativity is ... (Part 2)
Business, Detlef Reis, Published on 04/07/2013
» Two weeks ago, I shared with you some fundamental aspects related to the concept of creativity. Inspired by the popular 1970s cartoon series "Love is", we discussed eight essential features of creativity or what it means to be creative or to create. Today, let me share with you another eight features of what "Creativity is":