OPINION

We need less 'content' and more journalism

News, Kong Rithdee, Published on 25/01/2020

» Content, as media gurus keep preaching, is king. But such PowerPoint pep talk is shallow: "Content" -- an increasingly bastardised term that has come to signify TV newscasts, podcasts, movies, viral videos, Netflix series, memes, news articles, editorial features, real advertising, covert advertising, tweets and Facebook posts, organic or boosted -- is also an anaesthetic. It dulls the senses and kills meaning, then proceeds to belittle essence, promote shallowness and eventually undermine the practice of journalism.