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Search Result for “soft power”

Showing 1 - 10 of 32

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GENERAL

Tourism minister urged to brace for the worst

Molpasorn Shoowong, Published on 06/09/2024

» Tourism operators have warned the new tourism minister to brace for a nosedive in the global economy and fiercer competition next year, urging the government to start planning for the worst-case scenario from this year.

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GENERAL

Full belly, happy traveller

Business, Molpasorn Shoowong, Published on 17/06/2024

» From jasmine rice to Pad Thai noodles and spicy tom yum soups, Thailand is renowned for its robust agricultural and food products, making it a major exporter worldwide.

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GENERAL

Steps touted to thin out crowds

Business, Molpasorn Shoowong, Published on 14/06/2024

» Easing overtourism requires proper management and cooperation with local communities, according to the World Travel and Tourism Council (WTTC), which suggests Thailand disperse tourists to new destinations through infrastructure development.

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GENERAL

High hopes for new tourism minister

Business, Molpasorn Shoowong, Published on 30/04/2024

» Now the new cabinet line-up has been settled, tourism operators are calling for greater unity between each ministry and related authorities to continue with the plan of making Thailand a tourism and aviation hub.

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GENERAL

Initiative attempts to raise festival standards

Business, Molpasorn Shoowong, Published on 15/04/2024

» Thailand's soft power committee is aiming to upgrade traditional events to become world-class festivals across all of the country's 77 provinces based on dedicated research and through festival organisation training.

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GENERAL

Call to boost tourism investment in provinces

Business, Molpasorn Shoowong, Published on 16/03/2024

» With Prime Minister Srettha Thavisin claiming Thailand will be a tourism hub next year, the private sector is worried about a lack of preparations in second-tier cities as high-potential segments such as sports tourism have yet to receive full support.

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GENERAL

Retail sector still sensitive

Business, Molpasorn Shoowong, Published on 11/03/2024

» Despite higher tourist spending and tax incentives to spur purchases, Thailand's retail industry remains fragile, with an influx of substandard goods from China piling pressure on local entrepreneurs.

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GENERAL

Klook sees 2m bookings for Thai packages

Business, Molpasorn Shoowong, Published on 14/02/2024

» Online travel platform Klook expects at least 2 million bookings for tourism packages in Thailand this year, doubling growth from last year, as the country remains a top destination in Asia, particularly for tourists from China and the US.

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GENERAL

China market dents tourism income

Business, Molpasorn Shoowong, Published on 27/01/2024

» Slower growth of Thai tourism receipts in 2023 compared with Asian peers is attributed to the sluggish Chinese market, which flocked to other countries, as well as Thai hotels' inability to adjust their prices.

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GENERAL

Faith travel remains evergreen

Business, Molpasorn Shoowong, Published on 22/01/2024

» In the aftermath of the pandemic, faith tourism has emerged as a trend as more people seek peace of mind and motivation.