Showing 1 - 10 of 16
Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
The thin line between confusion and confidence
Life, Arusa Pisuthipan, Published on 24/05/2021
» With the mass vaccination programme against Covid-19 to be rolled out soon, confusion is rising among Thais as a deadly third wave spreads across the country.
Is Prayut's Covid jab enough to ease vaccine hesitancy?
Life, Arusa Pisuthipan, Published on 22/03/2021
» Thailand finally saw the first shot of the controversial AstraZeneca Covid-19 vaccine being administered to Prime Minister Gen Prayut Chan-o-cha last week along with members of the cabinet.
Covid confusion is the new normal
Life, Arusa Pisuthipan, Published on 11/01/2021
» With this new surge of Covid-19 cases hitting the country, Thais know that the disease is not new. Certain buzzwords like coronavirus and the new normal are familiar narratives and protective face masks and alcohol-based sanitisers have become common household items.
Tracking the path of the virus
Life, Arusa Pisuthipan, Published on 29/12/2020
» From an animal market in Wuhan, to the spread of the novel coronavirus on board the Diamond Princess, to Seoul's nightclub scene, the virus has still not stopped wreaking havoc on the world's population. Just last week, the first case of Covid-19 was reported in Antarctica at a Chilean research station.
Vaccine promise doesn't mean guard can be let down
Life, Arusa Pisuthipan, Published on 07/09/2020
» When it comes to Covid-19, Thais might think they have a few reasons to celebrate. First, the country made a record of 102 days without domestic transmission. The slow rising curve in infections is the result of returnees importing the infection from abroad, however, they are made to stay in state quarantine facilities.
Same but different
Life, Arusa Pisuthipan, Published on 09/06/2020
» As Thailand officially enters the rainy season according to the Thai Meteorological Department announcement released last month, the country is also gearing towards a bad flu season.
The greatest test
Life, Arusa Pisuthipan, Published on 13/04/2020
» Songkran is strange this year. There will be no water war where people dowse buckets of water on each other to cool off from the summer heat. We are encouraged to stay home and not to visit our old parents. Or if we do, we have to stay at least 2m away from them.
Preparing for the next tragedy
Life, Arusa Pisuthipan, Published on 11/02/2020
» An operation to rescue staff and shoppers trapped inside Terminal 21 in Nakhon Ratchasima lasted 17 hours with a gunman on a wild shooting spree ended on Sunday. However, with 30 dead, including the gunman himself, and 57 others injured, this unfortunate incident offers many lessons for Thais to learn from.
When the carrot works more than the stick
Life, Arusa Pisuthipan, Published on 26/08/2019
» If Marium, the famous eight-month-old orphaned dugong, was able to speak, she might ask what she had done to deserve being fed all that plastic.