Showing 1 - 10 of 16
The pros and cons of eating out
B Magazine, Suthon Sukphisit, Published on 18/08/2019
» I am often asked which one is better and cheaper -- cooking at home or eating out. Some people are wondering why food shops and noodle shops sell the same dishes at different prices. In the meantime, many are figuring out the operating cost of restaurants to compare with the cost of home cooking.
Sweet success
B Magazine, Suthon Sukphisit, Published on 21/07/2019
» Sugar is indispensable to Thai cuisine. Granular sugar is widely used in the present day but sugars made from sugar palm or coconut trees or sugarcane are still as suitable for traditional Thai dishes and sweets as ever.
Unknown pleasures
B Magazine, Suthon Sukphisit, Published on 30/06/2019
» Culture Minister Vira Rojpojchanarat said his ministry will seek to have tom yum goong (spicy prawn soup) listed by Unesco as part of the country's tangible cultural heritage. That the ministry is giving some attention to Thai food culture makes for a welcome, and somewhat surprising, change.
Local wisdom
B Magazine, Suthon Sukphisit, Published on 23/12/2018
» Let's have a look at some regional food that is representative of different regions. Nasi dagang is a speciality in the three southernmost provinces of Pattani, Narathiwat and Yala. It consists of rice cooked in coconut milk, with salt, sugar, cumin, fenugreek, ginger and shallots. This type of rice is suitable for fish curry and chicken curry. In the past, it was typically reserved for important occasions, but now it's considered part of the regular cuisine.
The robe offering
B Magazine, Suthon Sukphisit, Published on 02/12/2018
» A combined festival of merit-making and dining takes place once a year. It's a festival most Buddhists wouldn't miss, the kathina ceremony.
Old versus new
Life, Suthon Sukphisit, Published on 21/09/2018
» Culinary art keeps evolving. Nothing is the same when looking back 50 years, when the same kind of food was completely different from today. It is quite difficult to predict future food style. It would be possible that shrimp with spicy soup might add vermicelli or black bean. Or pad Thai might add red tilapia fish. Or soybean milk might replace coconut milk in green curry.
One size does not fit all
B Magazine, Suthon Sukphisit, Published on 04/03/2018
» Twenty years ago, people would get excited when a western newspaper praised Thai food as a new sensation. Foreign tourists visiting Thailand were very much impressed by what they ate here. The number of Thai restaurants overseas sharply increased, signaling the newfound popularity of our cuisine.
A Noodle's Tale
B Magazine, Suthon Sukphisit, Published on 18/02/2018
» Noodle trends in Thailand come in waves; movements initiated by both sellers and customers. But the popularity of noodles won't go away any time soon. It's like reading a never-ending novel.
Selling points
B Magazine, Suthon Sukphisit, Published on 15/10/2017
» In making any type of business investment, the most important thing to consider is your customer base. This can be tricky as you have to guess what your target group wants. You might have to ask yourself these questions: What can people not live without? Where do people pass by in their daily lives? How can we accommodate those who prefer payment in cash?
From farm to table
B Magazine, Suthon Sukphisit, Published on 20/08/2017
» The popularity of Western cuisine is growing in Thailand, one of the most likely reasons behind this being the initiative taken by embassies and chambers of commerce to show off their specialities abroad. These organisations host food festivals where they invite famous chefs to introduce their countries' most celebrated dishes and food products to Thais.