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Search Result for “marketing strategy”

Showing 1 - 10 of 2,809

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GENERAL

China eyes C919 jet breakthrough as AirAsia weighs orders

Published on 11/09/2025

» The Malaysian low-cost airline AirAsia has shown strong interest in acquiring the Chinese C919 passenger jet, its executive said, as part of its strategy to tap into Southeast Asia's 700 million-strong population and capitalise on growing China-Asean business ties.

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THAILAND

SuperRich 1965 marks 60 years with e-Wallet

Published on 09/09/2025

» SuperRich 1965 (Orange), Thailand’s No.1 foreign currency exchange, is celebrating its 60th anniversary under the theme “60 Years of Trust, Moving Forward Together.” The company has introduced its new mascot, “Nong Super,” as a travel partner that reflects a modern image and connects with new-generation travellers. SuperRich is also driving digital transformation by integrating services across both branch and online platforms, with plans to launch an e-Wallet to serve international tourists. The company is targeting 20% growth and aims to surpass THB 100 billion in currency exchange volume by 2027.

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PROPERTY

Condo market now driven by end users

Business, Kanana Katharangsiporn, Published on 05/09/2025

» Condo purchases in Bangkok are being propelled by end users and rental investors targeting working professionals with units priced 3-5 million baht, as negotiable pricing remains essential to closing deals, according to SET-listed developer Sansiri.

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THAILAND

The Mall Group Launches M Card Pet Club

Published on 02/09/2025

» Bangkok, September 1, 2025 — The Mall Group is reinforcing its vision to expand M Card into a complete lifestyle ecosystem that connects every dimension of modern living. Capitalising on Thailand’s fast-growing pet economy, the company has introduced “M Card Pet Club”, a new feature tailored for the country’s rising number of “pet parents”—now one of the largest and most influential household segments.

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THAILAND

India urges more Asean visitors to explore its shores

News, Poramet Tangsathaporn, Published on 30/08/2025

» India is stepping up efforts to deepen relations with Asean through tourism, urging more travellers from the region to visit the country as part of its wider strategy to foster economic and cultural links.

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THAILAND

The AI Search Revolution: How to Get Your Brand Discovered Now

Published on 29/08/2025

» Introduction: The Search Landscape Has Changed Forever

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GENERAL

Trip.com says AI, adaptability key to industry's success

Business, Molpasorn Shoowong, Published on 28/08/2025

» Embracing artificial intelligence (AI) and adapting quickly to consumer demand is key to thriving in the evolving travel industry, says online travel agent Trip.com.

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THAILAND

LG Leads Thailand’s OLED TV Market Again 

Published on 27/08/2025

» Bangkok, August 26, 2025 — LG Electronics (Thailand) Co., Ltd. has achieved a new milestone by securing a 64.2% market share in Thailand’s OLED TV segment. This achievement reflects strong consumer confidence and reinforces LG’s legacy as the premium TV market leader, consistently holding the No. 1 position for 12 consecutive years through its commitment to high-quality, cutting-edge technology. 

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PROPERTY

Noble unlikely to meet target for presales

Business, Kanana Katharangsiporn, Published on 27/08/2025

» SET-listed Noble Development expects to miss its 2025 presales target of 13 billion baht, attributed to a sluggish economy and weak housing demand, prompting it to postpone new project launches from the second half of this year to 2026.

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GENERAL

Premium models, AI to boost LG TV sales

Business, Published on 27/08/2025

» LG Electronics (Thailand) Co Ltd expects Thailand's TV market to post modest growth in 2025, driven by demand for premium models and artificial intelligence (AI)-driven features, even as middle-income consumers face tighter spending power.