Showing 1 - 3 of 3
Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
The greatest test
Life, Arusa Pisuthipan, Published on 13/04/2020
» Songkran is strange this year. There will be no water war where people dowse buckets of water on each other to cool off from the summer heat. We are encouraged to stay home and not to visit our old parents. Or if we do, we have to stay at least 2m away from them.
Declaring war on diseases
Life, Arusa Pisuthipan, Published on 01/02/2016
» One month into 2016 and there's already been lots of signs that this is going to be another tough year for both global and national public health. First, let's just start with the Department of Disease Control's forecast that there will be another major dengue outbreak this year in Thailand, with the number of infected cases nationwide expected to reach 7,500 per month. In rainy season, monthly figures could skyrocket to 25,000.