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Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Greece keeps investors on Edge but set rallies
Business, Published on 08/06/2015
» Recap: Pressure on US and European share markets eased after Greece obtained some breathing room from the MF, which agreed to defer all 1.6 billion euros in debt repayments to the end of this month, but a successful outcome of talks with euro zone creditors remains elusive.