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Search Result for “digital consumer”

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LIFE

The game-playing life

Life, Kanin Srimaneekulroj, Published on 29/11/2017

» They're known as gamecasters -- those who sit around all day making videos of themselves playing video games and getting paid for it. It is work and play rolled into one, in the age of gaming, YouTube and online celebrity.

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TECH

A cordless stream

Life, Kanin Srimaneekulroj, Published on 15/03/2017

» Google Chromecast -- the tech-titan's digital streaming box -- has been around since 2015. But while the device has existed in the wild for quite some time, it has never supported any of the apps available in Thailand, making it largely useless for Thai consumers.

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LIFE

A new age

Life, Kanin Srimaneekulroj, Published on 19/04/2016

» As people spend less time with TV and radio programmes, businesses and advertisers must adapt accordingly. As is evinced by smothering banner ads and viral videos, digital and social-media marketing are on the rise. In a day and age when almost every consumer has a smartphone in their hands, perpetually connected to the Internet's wealth of content, online advertising is no longer a gimmick or an alternative. It's the future.

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LIFE

Advertising excellence

Life, Kanin Srimaneekulroj, Published on 24/03/2016

» In a celebration of all the creative talents behind successful marketing and advertising campaigns from all over the world, Adfest 2016 recently returned to the PEACH Exhibition and Convention Hall in Pattaya last weekend. Held under the theme "Creative Intelligence", this year's event focused on the use of technology in communication, featuring exhibitions of inventive advertising and marketing campaigns from agencies around the world to talks from numerous industry pundits from Asia and beyond.

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LIFE

The 8-bit allure

Life, Kanin Srimaneekulroj, Published on 11/09/2015

» The pixelated 8-bit joy of youth: Super Mario Bros, Mega Man, Punch Out!!. Who would've thought, however, that there'd be so many people who are still into those old video games? Certainly not Dhyan Ho, the current organiser of 8-Bit Bangkok, a gathering of like-minded adults who enjoy playing the video games of their childhood over some cold beer and good conversation.

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LIFE

Down with comics

Life, Kanin Srimaneekulroj, Published on 21/08/2015

» From the 1970s onwards, a huge number of Thai children have grown up reading Japanese comic books that formed a big part of their pop-cultural upbringing. Thai publisher Vibulkij led the charge by becoming the first to actually acquire licenses to publish comic books in Thailand in 1992. Adopting the Japanese model of releasing weekly magazines containing single chapters from various series, Vibulkij launched Friday, Thailand's first weekly manga magazine. These magazines gave readers the advantage of reading ahead of the collected volumes, of which only several were released each year for each series.