Showing 1 - 10 of 13
Hard truths about soft power
Business, Post Reporters, Published on 11/10/2021
» The vibe of Thai-born singer Lalisa "Lisa" Manoban, a member of South Korea's superstar K-pop group Blackpink, has rekindled Thailand's soft power ambitions via the creative economy.
Game on
Asia focus, Pattama Kuentak, Published on 27/09/2021
» Not everyone aspires to a traditional career path, and while getting paid for playing games might sound far-fetched to some, it's becoming a lucrative niche for talented e-sports stars.
Fresh wave threatens media spending
Business, Suchit Leesa-nguansuk, Published on 17/04/2021
» Thailand's media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
Mastering the 'now normal'
Asia focus, Published on 07/09/2020
» The career path that Jonathan Heit took to the public relations industry is unlike that of most people. With an undergraduate degree in sciences and a pre-medical background at Cornell University, Mr Heit, now 48, says he was "on the path to becoming a doctor".
Dashing the gamer dream
Business, Published on 13/07/2020
» Game casters and e-sports players have become the careers young people dream of, and they follow up by training hard to achieve their goal. But the recent push for a new draft law governing the sector with an aim to protect children from violent games has caused panic throughout the industry.
Leaning in to lead
Asia focus, Tanyatorn Tongwaranan, Published on 03/06/2019
» An extremely exuberant executive appears before me in a cream-coloured tweed jacket and neon-pink pants. She is petite but her upbeat and outspoken manner commands the spotlight instantly. A gleaming smile and frequent laughter mark a down-to-earth personality.
Sun setting on renowned print players
Business, Published on 25/12/2017
» Damrong Puttan did not think his romance-themed Koo Sang Koo Som, at one time a must-read magazine for most Thai households, would one day come to an end.
Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
Mind the generation gap
Spectrum, Paritta Wangkiat, Published on 17/07/2016
» They wear deep red lipstick modelled after their idol, Taylor Swift. They worship the Apple and Visa brands, and enjoy music ranging from One Direction, DJ Calvin Harris and The 1975, as well as lesser-known performers with niche followings.
The 8-bit allure
Life, Kanin Srimaneekulroj, Published on 11/09/2015
» The pixelated 8-bit joy of youth: Super Mario Bros, Mega Man, Punch Out!!. Who would've thought, however, that there'd be so many people who are still into those old video games? Certainly not Dhyan Ho, the current organiser of 8-Bit Bangkok, a gathering of like-minded adults who enjoy playing the video games of their childhood over some cold beer and good conversation.