Showing 1 - 3 of 3
Time to leverage big data for the public good
News, Published on 02/11/2022
» The digital age has taught businesses to see people as individuals rather than just as members of certain demographic cohorts. On social media, we receive personalised ads based on our responses to previous ads, our current location, and our shopping habits. Our massive digital footprint enables companies to know precisely how effective their advertising campaigns are at the individual level and to derive immense value from this knowledge.
Digital dreams
News, Nuntawun Polkuamdee, Published on 29/03/2022
» Proud Limpongpan is chief strategy officer and chief marketing officer of Zipmex. With international experience in the tech and retail sectors, she has garnered wide-ranging media coverage from CNN, The New York Times and Vogue.
On a mission to fine-tune local TV content
Business, Suchit Leesa-nguansuk, Published on 07/03/2020
» After 50 years in the TV industry, Channel 3 is facing its toughest challenge with the global trend of digital disruption. A lot remains to be proved for Ariya Banomyong, president of Channel 3 operator BEC World Plc, including whether he can see BEC through the storm and find proper and sustainable business solutions for the firm.