Showing 21 - 30 of 337
E-commerce sector enters the next phase
Business, Suchit Leesa-nguansuk, Published on 20/03/2023
» Thailand's e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.
Media spending growth seen easing to 5%
Business, Suchit Leesa-nguansuk, Published on 01/03/2023
» The rebound in the tourism industry and political parties' campaign spending ahead of the general election are the factors driving media spending in Thailand this year, says Pawat Ruangdejworachai, chief executive of creative agency Media Intelligence Co.
Study notes slight dip in Thai internet usage
Business, Suchit Leesa-nguansuk, Published on 16/02/2023
» Local internet users spent less time on the internet and social media and made less purchases online as life returns to normal after the pandemic, according to the "Digital 2023: Thailand" study.
Nielsen puts spotlight on online trends
Business, Suchit Leesa-nguansuk, Published on 03/02/2023
» Streaming, smart connected devices, authentic content, influencers and "shoppertainment" are among the key trends for Thai consumers to monitor this year, says data analytics firm Nielsen Thailand.
JD Central to end local operations in March
Suchit Leesa-nguansuk, Published on 30/01/2023
» E-marketplace JD Central has announced it will end its operations in Thailand from March 3.
Mindshare predicts growth in spending to ease in 2023
Business, Suchit Leesa-nguansuk, Published on 20/01/2023
» Ad spending in Thailand is expected to record slower growth this year, weighed down by brands' cost controls amid economic challenges, says Mindshare Thailand, a marketing and media network.
Law to protect drivers raises cost concerns
Business, Suchit Leesa-nguansuk, Published on 17/01/2023
» A draft bill meant to protect independent workers and improve their quality of life has unsettled online food delivery platforms as they are concerned about higher costs and having to pass the burden onto customers.
Media spending set to hit B85.7bn in 2023
Business, Suchit Leesa-nguansuk, Published on 21/12/2022
» Media spending is predicted to grow 4.2% to 85.7 billion baht in 2023, slower than the 8.1% surge forecast for 2022, because of the projection for economic turbulence next year, says Media Intelligence Group (MI), a media planning and creative agency.
Meta upbeat on 5-10 year outlook
Business, Suchit Leesa-nguansuk, Published on 19/11/2022
» The metaverse is expected to gain momentum in the mass market in 5-10 years, while various emerging technologies require regulation in a responsible manner without undermining the innovative power of technology, according global tech powerhouses Meta and Amazon Web Services (AWS).
Meta and TAT offer new vision of tourism
Business, Suchit Leesa-nguansuk, Published on 03/11/2022
» Facebook parent Meta has joined forces with the Tourism Authority of Thailand (TAT) to introduce "Rediscover Thailand", which features augmented reality (AR) experiences for the country's tourist attractions.