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Welcoming the hybrid era
Life, Tatat Bunnag, Published on 08/11/2023
» In a groundbreaking move, tech giant HP made its presence felt at South by Southwest (SXSW) Sydney 2023, a creative arts festival that has been a cornerstone of innovation and creativity for the past 36 years.
The butterfly effect
B Magazine, Richard Mcleish, Published on 19/09/2010
» In an unlikely marriage, HP, the world's largest PC manufacturer, has combined brand power with Vivienne Tam to deliver the HP Mini 210 netbook, catering to a niche market with its fashion-world cross-over potential. But it's not the first attempt. The Tam and HP partnership started back in 2008, with the HP Mini 1000 digital clutch, and the new Mini continues that legacy, this time with a butterfly motif that is said to somehow symbolise "love, freedom, independence and transformation".