Showing 1 - 10 of 11
Race to the podium
Business, Kuakul Mornkum, Published on 26/08/2024
» Two weeks after the curtain closes on the Games of the XXXIII Olympiad, Thailand is reaffirming its long-standing commitment to bidding for the 2030 Youth Olympic Games, seeing it as a key opportunity to push its sports industry forward and generate income.
Olympians to star in tourism campaigns
Molpasorn Shoowong, Published on 09/08/2024
» All Thai athletes competing in the Paris 2024 Olympic Games, including the medallists, will become sports tourism ambassadors to showcase their hometowns, both in key and second-tier provinces.
Games set to lift sales of sports equipment
Business, Kuakul Mornkum, Published on 06/08/2024
» The triumphs of Team Thailand at the 2024 Paris Olympic Games will prompt Thais to become more interested in sport, presenting an opportunity to maximise sales of sports equipment, according to the Thailand Sporting Trade Association.
Push to promote SME, community products abroad
Business, Phusadee Arunmas, Published on 30/05/2024
» Commerce Minister Phumtham Wechayachai provided a policy briefing this week for overseas commercial counsellors to work with provincial commerce officers to promote Thai SMEs' (small and medium-sized enterprises) products and soft power -- including the food and content industries -- amid geopolitical tensions and changing consumer behaviour.
Garmin targets double-digit growth
Business, Suchit Leesa-nguansuk, Published on 08/05/2024
» Garmin, the leading GPS smartwatch manufacturer, has allocated a hefty marketing budget to shift the target market from athletes to wellness enthusiasts, aiming to achieve double-digit growth in Thailand.
Push to promote local exhibition sector
Business, Published on 06/05/2024
» Three months after the government announced its "Ignite Thailand" vision to establish the country as a hub for aviation and tourism, the outline of the scheme has been slow to take shape, while the post of tourism and sports minister was recently reshuffled.
Seven creative questions for 2024
Business, Published on 10/01/2024
» For many of us, the turn of the year is a time to take stock and look ahead. It's the time to set new goals and resolutions, and you probably have already done this. In that spirit, allow me to pose seven creative questions that connect you to your essential genius core and core capabilities to set you up for success as a creative leader in 2024.
Pattaya Floating Market laments slowdown of tour groups
Business, Molpasorn Shoowong, Published on 22/12/2023
» The operator of Pattaya Floating Market says attracting a large volume of tourists, especially Chinese tour groups, is still an essential part of reviving the tourism industry as it urges the authorities to attempt to reverse the image of Thailand as an unsafe destination.
Ajinomoto makes move into elderly supplements
Business, Pitsinee Jitpleecheep, Published on 29/11/2023
» Ajinomoto (Thailand) Co, the marketer of Ajinomoto seasoning and Birdy ready-to-drink coffee, has established a new business unit to tap the health and sports sector in a move to diversify the company's portfolio and mitigate risks.
Anta opens local store in regional expansion push
Business, Pitsinee Jitpleecheep, Published on 03/11/2023
» Anta, China's leading sportswear brand, has opened a store in Bangkok as it moves to reinforce its standing in Asia-Pacific.