OPINION

As EBay returns to China, it may be onto something

News, Adam Minter, Published on 24/02/2017

» About a decade ago, EBay Inc made a legendary retreat from the Chinese auction business in the face of growing local competition. It was a defeat so humiliating that it became a business school case study. Since then, however, the Chinese e-commerce market has changed drastically -- and so has EBay. As the company makes its return to the mainland, it may be at the forefront of an important trend in online trade.