Showing 1 - 10 of 11
Luxe Cinema: Siam Pavalai Royal Theater Partnership Unveiled
Published on 28/02/2024
» Krungthai-AXA Life Insurance Public Company Limited, a leading life and health insurer, and Major Cineplex Group Public Company Limited, a premier integrated lifestyle entertainment conglomerate, are delighted to announce the inauguration of the 'Siam Pavalai Royal Grand Theater by Krungthai-AXA Life' located on the 6th floor of Paragon Cineplex at Siam Paragon Shopping Centre. This state-of-the-art movie theatre promises an unparalleled cinematic experience for esteemed clientele, offering multiple promotions and privileges to customers of Krungthai-AXA Life Insurance.
Major Cineplex banking on lure of blockbusters
Business, Pitsinee Jitpleecheep, Published on 12/04/2021
» Major Cineplex Group is depending on big releases to help draw moviegoers to cinemas amid Covid-19 fears, while tightening health safety measures at all of its 183 screens across the country and introducing cashless payment.
Major Cineplex Group Receives 11th Superbrands Thailand Awards
Published on 31/07/2019
» Narute Jiansnong, Chief Marketing Officer of Major Cineplex Group Public Company Limited receives 11th Brand-of-the-Year Award from Superbrands Thailand 2018. This reinforces the success of the company's goals of being No.1 movie theater brand and the leader in importing firstly the best innovations and new technologies to all movie lovers to enjoy the entertainment experience beyond their dreams according to the slogan "Sharing the World's Best Entertainment Dreams." The Award is selected under 3 criteria, namely the quality of the brand (Brand Quality), brand-consumer relationships (Brand Affinity) and Brand Personality.
GDH 559 in push abroad as 'Bad Genius' wows China
Business, Nanat Suchiva, Published on 13/11/2017
» Film studio GDH 559 is ramping up its international market push, notably for China, following the success of its high-school thriller Chalard Game Goeng (Bad Genius) there, hauling in over US$16 million (528 million baht) on its opening weekend.
Major launches campaign with Disney
Business, Nanat Suchiva, Published on 31/10/2017
» Major Cineplex Group Plc is joining hands with Walt Disney Thailand Co to launch the "Year of Marvel at Major Cineplex" campaign, aiming to generate more than 1 billion baht next year from Marvel Studios' coming movies and exclusive souvenirs.
While TV viewing shifts to apps, cinema stays strong as ever
Published on 07/08/2017
» Globally smartphones have become our favourite distraction, and Thailand is no different. A recent study by Google revealed that Thais lead the way in South East Asia for multiscreening, the behavior of using a mobile device while watching television. 68% of Thais report using a connected device at the same time as watching TV.
Eternal star
Life, Melalin Mahavongtrakul, Published on 23/11/2016
» Three years after making her screen debut, in a soap opera in 2010, Davika "Mai" Hoorne was known to Thai audiences as nang ake pun larn -- the billion-baht leading lady -- from the mega-success of her 2013 film Pee Mak Phra Khanong. Since then, she has become a fixture on the screen, with period melodrama Plae Kao (The Scar) in 2014, a modest hit, and the oddball Freelance Harm Puay Harm Pak Harm Rak Mor (Heart Attack) last year, which raked in over 90 million baht at the box office.
Small distributors screened out of exclusive reel estate
Spectrum, Chaiyot Yongcharoenchai, Published on 05/06/2016
» Film distributor Thida Plitpholkarnpim knows better than most the struggle to get independent films and documentaries into major cinema chains.
Blockbuster battle over film rights
Business, Saengwit Kewaleewongsatorn, Published on 18/05/2015
» Broadcasters and entertainment companies are fighting over the acquisition of film distribution rights.
Winner takes all
Asia focus, Published on 27/04/2015
» Twenty years ago, going to the movies in Thailand was not always an enjoyable experience. Many cinemas were getting run-down and owners were afraid to invest in improvements because film piracy was crippling sales. Tickets could not be booked in advance. Scheduling was arbitrary and a film could be pulled without notice if it wasn't drawing people.