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They're ignoring MrBeast's rules of YouTube, and thriving
New York Times, Published on 24/05/2024
» NEW YORK - Late last year, Zackary Smigel, a YouTube creator, made a video titled "Why Is YouTube Like This?" By "this" he meant that the platform was filled with videos that have sensationalised titles, heavily edited content and grabby thumbnails, often featuring a person’s emotive face.