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GENERAL

Asia-Pacific marketers' hike in ad spend bests other regions

Business, Suchit Leesa-nguansuk, Published on 18/05/2024

» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.

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TECH

Government salutes AI industry

News, Suchit Leesa-nguansuk, Published on 02/05/2024

» The government is moving to fully embrace and support the artificial intelligence (AI) industry and pave the way for digital infrastructure in the future, according to Prime Minister Srettha Thavisin.

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GENERAL

Microsoft to build first data centre in Thailand

Suchit Leesa-nguansuk, Published on 01/05/2024

» Microsoft on Wednesday announced its first data centre investment in Thailand to capitalise on the growth of AI-driven transformation in Southeast Asia.

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INVESTMENT

Many firms keen on SET listing

Suchit Leesa-nguansuk, Published on 29/04/2024

» Many local technology and IT-related firms are gearing up to launch initial public offerings (IPOs) on the Stock Exchange of Thailand (SET) in 2025 or 2026, emphasising strategies for business expansion and cost reduction.

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GENERAL

Expanding for the long term

Business, Suchit Leesa-nguansuk, Published on 06/04/2024

» Executives at long-standing conglomerate Yip In Tsoi Co Ltd credit expansion of its empire and navigating through challenges to foresight, business diversification and strong partnerships.

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INVESTMENT

Line Man Wongnai targets IPO in 2025

Suchit Leesa-nguansuk, Published on 02/04/2024

» Line Man Wongnai will launch an initial public offering (IPO) on the Stock Exchange of Thailand (SET) by the third quarter of 2025 at the earliest, making it the first Thai digital platform company to list on the local bourse, according to the company's chief executive Yod Chinsupakul.

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GENERAL

Annual match debuts digital card stunt

Business, Suchit Leesa-nguansuk, Published on 01/04/2024

» Yesterday's CU–TU Unity Football Match 2024 used digital light-emitting diode display technology for a card stunt for the first time, promoting sustainability while tapping into social media for marketing.

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INVESTMENT

Thailand keen to join the chip frenzy

Business, Suchit Leesa-nguansuk, Published on 29/03/2024

» Thailand wants to attract more foreign investment to produce advanced semiconductors this year, according to the Board of Investment (BoI).

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GENERAL

Top digital marketing trends

Business, Suchit Leesa-nguansuk, Published on 21/02/2024

» Social media search optimisation, privacy marketing and responsible artificial intelligence (AI) are among the top trends in digital marketing, according to media agency Mindshare Thailand.

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GENERAL

Fund seeks to bolster Thailand innovation

Business, Suchit Leesa-nguansuk, Published on 20/02/2024

» The Thailand-UK partnership for International Science Partnership Fund (ISPF), worth up to £337 million, has been launched to support researchers and innovators in science in the partner countries.