Showing 1 - 10 of 88
Blockbuster battle over film rights
Business, Saengwit Kewaleewongsatorn, Published on 18/05/2015
» Broadcasters and entertainment companies are fighting over the acquisition of film distribution rights.
Voice TV targets younger viewers
Business, Saengwit Kewaleewongsatorn, Published on 09/12/2014
» Voice TV, the Shinawatra family-owned digital TV channel, has earmarked 600 million baht to enhance its content in a bid to gain a wider viewer base among the younger generation after missing its revenue target by an estimated 10% this year.
Rural Thais flock to internet via smartphones
Business, Saengwit Kewaleewongsatorn, Published on 09/07/2015
» More than half of Thai online users in rural areas are spending much more of their time on online media thanks to the rise of budget smartphones, says mInteraction, a digital advertising agency under GroupM.
Index restructures in new partnership with Wave
Business, Saengwit Kewaleewongsatorn, Published on 01/07/2015
» Major event organisers are diversifying into lifestyle and services activities in order to reduce risk.
Line offers music streaming
Business, Saengwit Kewaleewongsatorn, Published on 22/05/2015
» Messaging app company Line Corporation, backed by entertainment firm RS Plc, has announced the launch of Line music streaming service in Thailand to cash in on the burgeoning online music market in the smartphone era.
Thailand leads on dual-screen ratings
Business, Saengwit Kewaleewongsatorn, Published on 15/06/2015
» Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so.
Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
Nielsen Thailand fine-tunes ratings methodology
Business, Saengwit Kewaleewongsatorn, Published on 18/06/2015
» New TV ratings with a bigger sample size will go live next month in a bid to boost measurement accuracy and fit the changing media landscape.
Kantar: Spending will recover
Business, Saengwit Kewaleewongsatorn, Published on 04/04/2015
» Consumer spending began showing positive signs of recovery in February, and a sharp rebound is expected in the second half, says London-based research house Kantar Worldpanel Thailand.
Smartphone ownership soars among Thais
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Thailand's smartphone ownership is expected to reach 100% in the next four years and reshape the mobile landscape and consumer behaviour, says Nielsen Co (Thailand).