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What do digital marketing agencies do and why it matters to your business
Published on 28/04/2020
» Marketing is an essential and integral part of every business. Every business owner finds ways to reach a wider audience that would convert into customers.
What Is Digital Marketing and Why Hire an Agency For it?
Published on 29/10/2021
» The Benefits of Hiring a Digital Marketing Agency In the modern era, making sure your business has a well-established online presence is essential for success, expansion of your customer base, and financial growth. This is quickly becoming common knowledge as our world becomes increasingly dependent on technology and Covid lockdowns push more businesses into the online realm simply for normal operations.
Virtual influencers seen as key to marketing
Business, Suchit Leesa-nguansuk, Published on 16/11/2021
» Metaverse humanoids could serve as potential communication tools for brands and could partner with human influencers to create valuable content, according to SIA, Thailand's first virtual influencer agency.
Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
IBEX Media Group bids to be the leading digital marketing agency in Thailand
Published on 12/05/2021
» IBEX is a new digital agency based in Bangkok established by a passionate team with over 10 years of experience in the digital marketing industry.
Panel to focus on marketing rice, seeds
Business, Phusadee Arunmas, Published on 23/06/2020
» The government looks set to promote seven rice products and seed development as part of a marketing-led production strategy for 2020-2024.
Data-driven marketing advocates optimistic
Asia focus, Published on 29/07/2019
» Data-driven marketing is more than just a buzzword, but the way forward for companies in Asia and Thailand, says Otohiko Kozotsumi, the founder and chief operating officer of AnyMind Group, the Singapore-based operator of AdAsia Holdings.
AR and VR: The new productivity tools beyond gaming and marketing
Business, Published on 01/05/2017
» All of the excitement around virtual reality and augmented reality (VR and AR) these days is spurring consumer marketing teams into action to ride the wave of this "next big thing". Virtual reality works by placing high-resolution screens over the user's eyes, occluding their view of their real-world surroundings. The nature of VR necessitates that the experience takes place in a safe, predefined area. To create greater immersion, many VR headsets also support audio. VR is not a mobile technology in the conventional sense: you can't put on a VR headset and walk down the street.
Day job: marketing; Hobby: art - serious art
Terry Fredrickson, Published on 02/03/2012
» Kannika Soonthornyankit's day job marketing children's clothes won't get her in the news, but her remarkable skills as a self-trained amateur artist will.
4 P's of marketing for digital media
Jon Fernquest, Published on 29/09/2010
» Marketing expert Dr Ian Fenwick explains four essential elements of marketing on digital media.