LIFE

A Frame Has No Name

Guru, Mika Apichatsakol, Published on 15/07/2016

» We're not unimpressed by the option of frames and shades spectacle labels have to offer this season. Oh no, not at all. Just the names of all their fabulous products are kind of a downer when getting round to ordering new glasses: "I'd like to get the RX4246V please" or "the SPR 56S". Geez, even typing that felt like accounting. Wouldn't it be added value to the consumer's experience to have more relevant and memorable product names to recite with enthusiasm at checkout? That's why we decided to rechristen some of our favourite designer eyewear from this season. You're welcome.