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Juranan Soranet, Published on 07/01/2026
» "Mai pen rai" (It’s okay/never mind) is perhaps the most classic Thai phrase, symbolising kindness, compromise and a go-with-the-flow attitude. It is the hallmark of Thai charm. However, in a modern world driven by consumer rights and accountability, the harmless phrase is becoming a double-edged sword. We are witnessing the rise of "Toxic kreng jai" — an excessive form of considerateness where we suppress our own rights just to avoid being labelled "demanding".