THAILAND

Exploring the financial mindset of Thai Gen Z

Nonthawat Phakham, Published on 20/01/2026

» Being part of Generation Z, I grew up hearing the phrase, “Poor people buy lottery tickets, while the rich buy stocks.” While I disagree with this mindset, I can understand its origins. Nowadays, everything has changed. We can simply access a wealth of knowledge about money, investments and economics right from our mobile phones.