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  • News & article

    The hidden cost of the Coronavirus pandemic

    Published on 14/04/2020

    » In an Industry where employee recruitment is already a leading issue, the Tourism Industry has taken the biggest hit from the novel Coronavirus, with an estimated 50 to 75 million jobs to be lost in the Industry alone. Yet, savvy and more experienced businesses that do not lose sight of the long-term vision for the benefit of the short-term cash flow, know that laying off workers has significant costs, and rehiring and training new workers can be expensive.

  • News & article

    Thailand's F&B brand and price management: Secrets of success in an over stocked hospitality market

    Published on 15/10/2019

    » More and more nightlife establishments are opening up every year, meaning the amount of competition is increasing dramatically. In Thailand alone, the number of nightlife establishments that were opened or relaunched grew by a total of 9.1 percent from 2012 to 2017, bringing the total amount to just under 9,000.

  • News & article

    Is your hospitality establishment ready for the next recession?

    Published on 24/09/2019

    » Amid many optimistic reports of a continually growing world economy, which is always good news for the hospitality industry, there are some indicators that may signal a possible economic slowdown and recession that may already be occurring. This article presents six such indicators and how this may impact the hospitality sector. It also suggests some strategies that you can employ to help your business in the good, and even not so good times that may be ahead.

  • News & article

    Thailand's chance to match gastronomy with services

    Published on 30/07/2019

    » It's mindboggling that the below average level of service that is offered for Thailand's tourist gastronomic visitors in the F&B (Food and Beverage) industry is being generally accepted. Customers are getting tired from the very beginning of their experience when they are trying to make a reservation and the restaurant staff can't even communicate with them properly. This is the predominant reason behind why your reservation is often nowhere to be found when you arrive at your chosen dining establishment.

  • News & article

    WAKE-UP! Train front-line hospitality staffers

    Published on 04/06/2019

    » Thailand continues being known for its wonderful cuisine. It is mindboggling that hospitality owners, investors and creators of hotels, restaurants and bars, and even catering and event companies, are not training their staff properly.

  • News & article

    Kingsmen Talks: The Principles of Service

    Published on 07/05/2019

    » Thailand is the new destination for Gastronomic Tourists and Foodies. It is expanding by an incredible amount every year. In 2017 receipts from tourism increased to Baht 1,831 million, a whopping 85% increase compared to five years previously. The number of tourists continues to increase. Preliminary revenue figures for 2018 indicate increased expenditures to Baht 2,004 million, a 9.43% increase over the previous year. Suvarnabhumi Airport is now far exceeding its annual capacity of 45 million travellers as the Thai government pursues ways to expand that capacity to meet ever-increasing demand.

  • News & article

    How do customers choose you – and what you can do about it

    Published on 25/03/2019

    » It likely comes as little surprise to any hotel manager that social media is playing an ever increasing role in consumers’ choice processes when it comes to booking a stay at a hotel. In fact, eWOM (electronic Word-of-Mouth) may play an even greater role than you may have imagined. A recent study conducted in Thailand published in the e-Review of Tourism Research states that eWOM is more effective than both advertising and promotional activities in influencing decisions about choosing a hotel. This statement has MAJOR implications for hotel managers concerned with occupancy and pricing.

  • News & article

    Kingsmen Talks: The Importance of Service

    Published on 28/01/2019

    » Gone are the days when customers were happy just receiving "please" and "thank you" or getting service with a smile. Although those go into the recipe for proper etiquette, this is no longer enough. Satisfied customers are looking for a memorable experience and dynamic service where it counts.

  • News & article

    Hospitality industry training in the digital age: Quality the watchword

    Published on 11/12/2018

    » There are plenty of reasons why people pick a hospitality venue, its location, cuisine: décor or any of a dozen other factors. However, there is one main reason why people choose to come back again and again: quality. You may have all of the other factors going in your favour, but if the quality is not there, the customers won't be there either. This week's topic is data, and how data can lead to better quality.

  • News & article

    Kingsmen Talks: The consequences of failing to understand the importance of proper hospitality training

    Published on 15/10/2018

    » Hospitality is changing in Thailand. More and more luxury hotels are coming, Michelin stars were awarded to selected restaurants in 2017/2018 and additional ratings are expected to be given in 2019, as fine dining and accommodations are established in other areas across Thailand. It is therefore becoming paramount for quality establishments to provide their staff with proper training in hospitality services. Most establishments compete on their food and beverage offerings or their pricing and location. We advocate adding to this competition based upon level of service.

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