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THAILAND

The Mall Group Goes Full Throttle on ‘Retailtainment’

Published on 04/03/2026

» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.

THAILAND

IRPC & TOA Paint Launch IBIC for Industrial Coatings, Elevating Thai Industry.

Published on 04/03/2026

» Terdkiat Prommool, President and Chief Executive Officer of IRPC Public Company Limited (right), and Dr Worawut Chaiyosburana, Chief Executive Officer of Beger Co Ltd (left), signed a joint venture agreement to establish IBIC Co Ltd (IBIC) to operate a business in industrial steel-structure paints and coatings. The signing ceremony was presided over by Prasong Intaranongpai, Senior Executive Vice President, Downstream Petroleum Business Group Alignment, PTT Public Company Limited (centre), at the Suanson Room, Energy Complex Building B, Bangkok.

BUSINESS

Sugar tycoons branch into hotel investments

Business, Kanana Katharangsiporn, Published on 04/03/2026

» The second-generation owners of Rajburi Sugar Group have diversified into hotel investments, spending more than 1.5 billion baht to acquire and renovate Impiana Resort Chaweng Noi in Samui and Pullman Khon Kaen.

BUSINESS

Council seeks to keep Thai digital data safe

Business, Suchit Leesa-nguansuk, Published on 04/03/2026

» Thailand urgently needs to develop digital data sovereignty under Thai jurisdiction, while prioritising the use of more locally developed artificial intelligence (AI) and software, according to the Digital Council of Thailand (DCT).

THAILAND

EC boss walks tightrope of trust amid MP endorsements

News, Jutamas Tadthiemrom, Published on 04/03/2026

» As the Election Commission (EC) prepares to endorse party-list MPs on Wednesday, its chairman Narong Klunwarin stands at the centre of intensifying scrutiny over the recent general election.

THAILAND

Piyabutr explains his split with PP

News, Post Reporters, Published on 04/03/2026

» Piyabutr Saengkanokkul, secretary-general of the Progressive Movement, has explained his decision to part ways with the People's Party (PP), saying it has strayed from core organisational principles and become increasingly centralised to the point of resembling an internal dictatorship.

THAILAND

Lamphun rushes to contain wildfires

News, Post Reporters, Published on 04/03/2026

» Authorities have intensified firefighting efforts in Pa Sang district in the northern province of Lamphun after wildfires spread across steep mountainous terrain, making ground operations hazardous.

THAILAND

Rights body condemns Iran strikes

News, Nattaya Chetchotiros and Poramet tangsathaporn, Published on 04/03/2026

» The National Human Rights Commission (NHRC) has condemned military strikes on Iran and urged an immediate halt to the violence.

BUSINESS

New airline hubs poised to gain from travel rerouting

Business, Vijay Verghese, Published on 04/03/2026

» As Middle Eastern airports shut down following the attack on Iran and the swift counterstrikes across the region, the skies over a vast swathe of West Asia suddenly went silent as smoke rose from Dubai to Doha.

OPINION

Phuket airport fiasco

Oped, Postbag, Published on 04/03/2026

» Re: "AoT must justify charge", (Editorial, Feb 23).