THAILAND

'Kiki' Google's most-searched for definition in Thailand this year

Khanaphot Saengchai, Published on 12/12/2025

» As 2025 draws to a close, Google's Year in Search reveals the terms that captured Thai curiosity throughout the year. These top ten "What is...?" searches, ranging from political slang to cultural phenomena, reflect the events, trends and moments that shaped Thailand's collective conversation in 2025.