BUSINESS

Stop copying and start creating

Business, Detlef Reis, Published on 05/02/2015

» 'The 'surplus society' has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality," Kjell Nordstroem and Jonas Ridderstrale said in their book Funky Business. Can a company expect extraordinary results if what they do is what other companies ordinarily do?