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  • BUSINESS

    New year's resolutions for a more creative you (Part 1)

    Business, Detlef Reis, Published on 05/01/2012

    » Do you make New Year's resolutions, intending to improve yourself, achieve a goal, or better the world? If not, perhaps you should begin. These resolutions can help focus your attention and energy. This in turn makes success more certain, whether your goal is to get back in shape, stop smoking, work more (or less), or learn how to cook.

  • BUSINESS

    New year's resolutions for a more creative you (Part 2)

    Business, Detlef Reis, Published on 19/01/2012

    » Two weeks ago, this column listed the first five of 10 New Year's resolutions to help you become more creative. It can be read online at www.bangkokpost.com/business/economics/273745/new-year-s-resolutions-for-a-more-creative-you-part-1. The suggestions are:

  • BUSINESS

    Creativity in the year of the dragon

    Business, Detlef Reis, Published on 02/02/2012

    » Kung Hai Fat Choy, Happy Chinese New Year! This is the Year of the Dragon, specifically the Water Dragon, and to my surprise and excitement, I discovered this: "Associated with thunder, lightning and arousal, the Water Dragon personifies creativity at its best." What inspiration can we get from the dragon to help us flourish and succeed this year and beyond?

  • BUSINESS

    Sensing innovation [Part 1]

    Business, Detlef Reis, Published on 16/02/2012

    » 'The average human looks without seeing, listens without hearing, moves without physical awareness, inhales without awareness of odor or fragrance, and talks without thinking," said Leonardo da Vinci. Is this true of you, too? Recently, I've noticed that more and more, we are asked if Thinkergy has techniques centred on the five human senses. In response to this need, we have designed three new tools to address this and help our customers open up to the world of sensory innovation and understand why it offers new opportunities.

  • BUSINESS

    Sensing innovation (Part 2): Adding value

    Business, Detlef Reis, Published on 01/03/2012

    » My last column two weeks ago explored the importance of the five senses _ vision, hearing, touch, smell and taste _ for design and innovation. Products, services and brands that appeal to the senses influence perceived value and increase sales. Building on that insight, here are three concrete actions to increase the sensory appeal of your offerings:

  • BUSINESS

    Encouraging creativity in collectivist cultures

    Business, Detlef Reis, Published on 29/03/2012

    » Are you pragmatic or creative? Do you work better in a group or alone? Would you rather follow clear instructions or figure things out for yourself?

  • BUSINESS

    Think positively, Think creatively

    Business, Detlef Reis, Published on 07/06/2012

    » In my previous column, we learned that when creating, we should avoid being overly critical, negative and sceptical and instead adopt a positive, cheerful, playful attitude. But how can we do this? Here are five tips to help develop the positive mindset of a creator.

  • BUSINESS

    To be creative, Be passionate

    Business, Detlef Reis, Published on 21/06/2012

    » Who are your creative role models? Who are your favourite creators? Who else do you admire?

  • BUSINESS

    Find your passion

    Business, Detlef Reis, Published on 05/07/2012

    » In the previous column on June 21, we learned that realising our full creative potential required finding the passion and purpose that motivate us to work hard, and that fuel our creativity. But how can we find our passion, and our purpose in life? This is not easy, but it is worthwhile because it can make the difference between success and failure. As John Ruskin said, "When love and skill work together expect a masterpiece." Here are four ways to discover the passion and purpose you need to direct your talents.

  • BUSINESS

    The Creator-Manager dilemma: Brainiac vs Brawniac

    Business, Detlef Reis, Published on 19/07/2012

    » In my work, I play two major roles. One is as an innovator, creating new ideas and products. But I am also a manager. Thinking about these roles has made me aware of a dilemma facing creators and the firms that employ them.

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